Strange Molecules is a mobile optimised website covering the essential facts on “legal highs” – plus help and advice.
It was commissioned by CRI, a social care and health charity working with individuals, families and communities across England and Wales who are affected by drugs, alcohol, crime, homelessness, domestic abuse and antisocial behaviour.
We created a beautifully designed, online source of the most current and reliable information on
“Legal Highs”, with content designed to be convenient for a quick-fire ‘search, learn and leave’
usage style. This approach is borne out of our understanding (informed by research and consultations with several different groups of young people) that to achieve the objective of becoming a credible brand, the solution should be private, relevant and objective (never alarmist or patronising), visual and succinct.