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The Power of Small

Campaign Animation

We responded to MSF's brief for a funding campaign animation with the "the Power of Small" concept - a simple proposition to communicate that, to maintain its independence, the charity does not receive government funding. Instead it is reliant on many small, individual donations.
This was expressed visually with the metaphor of many small polygons falling to join together and form larger things. The final sequence is a beautifully crafted "papercraft" animation which uses the journey of an MSF Land Cruiser to convey the dynamism of the organisation and powerfully persuade the viewer to "do something small, do something powerful and sign up to a regular donation".


Client: Médecins Sans Frontières